01
Small-business websites
Professional, mobile-friendly websites that build credibility, explain what you do and turn visitors into customer enquiries.
Look established and make it easy to get in touch.
Now accepting five small-business projects
Build a stronger business online.
Professional websites and web applications built for South African small businesses.
Subgen helps local businesses improve their online presence, generate customer enquiries, sell online and simplify everyday operations.
Business Websites • Website Redesigns • Online Stores • Booking Systems • Custom Web Apps
Be found
Clear online presence
Win enquiries
Easy customer actions
Work smarter
Less repetitive admin
Simple to start
A clear path from idea to launch
Built to grow
Practical foundations for what comes next
South African
Direct communication and local context
Services
Practical digital solutions for growing businesses.
Whether you are starting without a website or replacing manual processes, we focus on the next useful step for your business.
02
Website redesigns
Modernise an outdated, unfinished or difficult-to-use website with clearer content, better service presentation and a smoother mobile experience.
Bring your online presence up to the standard of your work.
03
Online stores
Sell products through a practical online store with a catalogue, shopping cart, checkout, payments and delivery or collection options.
Give customers a straightforward way to buy from you.
04
Booking and quotation solutions
Capture customer requirements with booking forms, quotation workflows, notifications and simple tools for managing requests.
Spend less time going back and forth with customers.
05
Custom web applications
Secure portals, dashboards and workflow systems designed around the way your business actually operates.
Replace repetitive admin with a better way of working.
Free website review
Does your current website represent the quality of your business?
If your website is outdated, unfinished, difficult to use on a phone or no longer reflects your work, Subgen can help you improve it.
The review is also useful if you rely only on Facebook or Instagram, have broken pages, do not clearly explain your services or make it difficult for customers to request a quote.
What we can improve
- Website and content review
- Mobile-friendly redesign
- Clear service presentation
- Project or portfolio gallery
- WhatsApp and quotation integration
- Basic search optimisation
- Analytics
- Launch and handover assistance
Website packages
A clear starting point for your next project.
These packages cover the most common needs. All prices are starting estimates and every project is confirmed with a clear quotation.
Digital Starter
For start-ups, side hustles and local businesses that need a professional online presence.
From
R3,500
- One-page mobile-friendly website
- Business and service information
- WhatsApp integration
- Customer enquiry form
- Google Business Profile assistance
- Basic SEO and analytics
- Client handover
Delivery: 7–10 working days
Most flexible website package
Business Growth Website
For established businesses that need to showcase services, projects and customer trust.
From
R7,500
- Up to five pages
- Company and service profiles
- Testimonials or project gallery
- Quotation or enquiry form
- WhatsApp integration
- Basic SEO and analytics
- Client handover
Delivery: 2–3 weeks
Booking & Quote Solution
For businesses that need to capture detailed customer requirements or booking requests.
From
R15,000
- Custom booking or quotation workflow
- Structured customer-information capture
- Notifications
- Basic administrative view
- Relevant integrations
- Testing, training and handover
Delivery: 4–6 weeks
Additional solutions
Support for the next stage of your business
Starting estimates
Online Store
from R12,500
Custom Business Application
from R35,000
Cloud & Reliability Services
from R3,500
Final pricing depends on project scope. Prices exclude domains, premium software, advertising, payment-processing charges, custom photography, extensive content creation and complex integrations unless included in the quotation.
Why choose Subgen
Capable, focused and personally accountable.
Subgen is a South African software company that combines practical small-business service with strong engineering. You work directly with the person responsible for delivering your solution.
- Direct access to the person building your solution
- Clear scope, price and delivery milestones
- Mobile-first and secure development
- Solutions designed around business outcomes
- Handover guidance after launch
- Optional ongoing support
Our work
Practical systems built around real work.
From public-service operations to online selling, each solution starts with the problem people need to solve.
Fixa Di Deng
Municipal operations platform
- The need
- Public service issues need to move from reporting to the right operational team without losing visibility.
- The solution
- A web platform for receiving, assigning, tracking and resolving service-delivery incidents.
- The benefit
- Teams have a clearer workflow for managing cases from first report through to resolution.
Online Store Solutions
Commerce enablement
- The need
- Small retailers need a professional way to present products and manage customer orders online.
- The solution
- Custom storefronts and practical operational tools covering products, payments, orders and communication.
- The benefit
- Customers get a simpler buying journey while the business gains a more organised way to handle orders.
How it works
A clear path from conversation to launch.
01
Discovery
Understand the business, customers and desired outcome.
02
Proposal
Confirm scope, price, timeline and required content.
03
Design and Build
Develop the solution with agreed progress reviews.
04
Launch and Support
Test, launch, hand over and provide optional support.
Delivery timelines begin after the required content, access and initial payment have been received.
Technology that supports your growth
Strong foundations, explained in business terms.
AWS cloud expertise supports the websites and applications we build. That means dependable hosting, secure access, room to scale and sensible cost control without unnecessary complexity.
Secure
Protect customer information and business access.
Reliable
Keep services available when customers need them.
Scalable
Support more users as your business grows.
Cost-aware
Use practical infrastructure suited to the job.
Automated
Reduce repetitive operational tasks.
Supported
Improve monitoring and recovery readiness.
Now accepting five small-business projects
Let's make your business easier to find, trust and contact.
Project intake is intentionally limited to provide direct communication, focused delivery, clear milestones, personal attention and reliable handover support.